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Google analytics is an awesome webmaster tool, but sometimes it can be a pain in the ass to manage it specially for the few who are in a hurry. I was cleaning up my analytics account and had to delete a couple of stale profiles, unfortunately the delete button for profiles isn’t easily accessible. So for those of you who want to get to it quick here’s where you can find it.

Step 1

Regardless of where you are inside your Google analytics dashboard click on the Admin button on the top right section.

click on admin

Step 2

Then click on the account where the profile belongs.

click on the account

Step 3

Select the web property where the profile belongs.

Click on web property

Step 4

Click on the profile you wish to delete.

Click on profile

Step 5

Once inside the profile page, head over to the Profile Settings tab.

Go to profile settings

Step 6

On the lower right section, you should find the elusive Delete this profile link.

Delete button on the lower right

Click the link and that profile’s gone! It took me minutes to find this dang link, and if you ask Google, they always have a knack for making everything sound easy.

A caveat though, you won’t be able to delete a profile if it is the used as the primary analytics property linked to your AdSense account. Hope saves this saves you time.

 

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